Forepoint - Sage CRM Products
CRM and the Customer Experience
In today’s highly competitive global marketplace, customer loyalty is a key element of business success.
Businesses looking to increase profitability must focus on increasing customer satisfaction and retention while
reducing unnecessary expenses.
The challenge lies in building and retaining customer loyalty in the modern economy, where shopping around has
never been so fast and easy. The Internet allows companies to keep customers’ more informed, resulting
in increased expectation levels, making it far more difficult to keep them loyal. Previously, companies with
deep pockets held a decisive business advantage with the ability to reach more people at greater distances,
and at reduced costs. The Internet, and other dramatic technological breakthroughs have created opportunities
for small and mid-market businesses to reach out to those same prospects. Companies today must find creative
ways to increase customer satisfaction, and the value of the relationship they provide to the client without increasing costs.
Truly customer-centric organizations attempt to ensure that customers have a consistent, satisfying, and personalized
experience when interacting with the organization. Regardless of whether they are dealing with representatives from
sales, customer care, support, or how they choose to interact with you- face-to-face, by phone, or online through
the web or email. Further complicating this business practice is that the tremendous information gathered by modern
organizations is scattered across multiple databases in different internal functional organizations such as marketing,
customer support, sales, accounting and operations. As a result, most organizations have large quantities of information
gathered, but its value is only minimally realized because employees don’t have access to all the information
needed to provide superior service. Sage CRM, part of the Sage Accpac suite of end-to-end e-business management solutions,
provides small and medium sized businesses a single portal to all customer information in a single place, while making the
information easily accessible to everyone who requires access from the desktop, the Internet, or wireless device. Sage CRM
ensures that customers will have a personalized, consistent, and satisfying experience in every contact they have with the
company-regardless of where they touch the company or what means of communication they use.
The result is increased customer satisfaction, loyalty and dramatic increases in organizational efficiency, resulting in
higher revenues and lower costs.
©Copyright Forepoint LLC All rights reserved. Reproduction in whole or in part without permission
is prohibited. The capabilities, system requirements and/or compatibility with third-party products
described herein are subject to change without notice. Other product names used herein are trademarks
of their respective owners.
This Web site is owned by Forepoint LLC. Forepoint LLC is independent from Sage Software and is not
authorized to make any statement, representation or warranties or grant any license or permission on
behalf of Sage Software regarding any Sage Software product, service or Web site content.
Certain materials made available on or through this Web site are owned by Sage Software and cannot be
used without Sage Software’s prior written permission.